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Updated September 24, 2026. https://images.squarespace-cdn.com/content/v1/69cadc92d94f1c407a591df6/26015eb3-d210-4921-aa4e-d45c6e028462/4875047b-2884-4d46-8803-9319c9cb47b6_1281x695.webp Cultural Undercurrents - Why It’s Time to Embrace The Multigenerational Mindset Source: Pew Research Center, “Defining generations: Where Millennials end and Generation Z begins”. (2019) Ages shown are for 2019. https://images.squarespace-cdn.com/content/v1/69cadc92d94f1c407a591df6/87011ad8-62ea-4064-ad80-17eb5ee029de/cd71d981-1f90-467f-89cf-514435cbaf6f_4000x2250.webp Cultural Undercurrents - Why It’s Time to Embrace The Multigenerational Mindset Source: Ethos Innovation, LLC, “Generational Forces” (2026). © 2026 Ethos Innovation, LLC. https://images.squarespace-cdn.com/content/v1/69cadc92d94f1c407a591df6/2858d2b7-1f8f-44bd-841c-1571f0c1472a/a5162774-6370-4466-acd2-3309e221455e_1502x984-2.webp Cultural Undercurrents - Why It’s Time to Embrace The Multigenerational Mindset Source: EY, “The first global generation: adulthood reimagined for a changing world” (2025). https://www.marciemerriman.com/cultural-undercurrents/the-gen-z-story-and-what-the-headlines monthly 0.5 2026-11-01 https://images.squarespace-cdn.com/content/v1/69cadc92d94f1c407a591df6/f7932ef6-4b7e-4dae-b135-98929276e9ea/46e2e4bb-615d-4722-8d33-a9bc7780469c_1042x814.webp Cultural Undercurrents - The Gen Z Story and What the Headlines Get Wrong Source: EY 2023 Segmentation Study https://images.squarespace-cdn.com/content/v1/69cadc92d94f1c407a591df6/6f0ce83e-6ca2-433c-8e89-eabb8340645b/f3c05ea0-3c03-42f3-a7dd-c25ffc487e5c_1000x852.webp Cultural Undercurrents - The Gen Z Story and What the Headlines Get Wrong Source: EY 2023 Segmentation Study https://images.squarespace-cdn.com/content/v1/69cadc92d94f1c407a591df6/b012b9fb-dc06-4482-b969-65635d83d1fa/a7e016ff-46b4-4edd-aa54-6c317241315b_1006x904.webp Cultural Undercurrents - The Gen Z Story and What the Headlines Get Wrong Source: EY Gen Z Segmentation Study https://www.marciemerriman.com/cultural-undercurrents/is-your-strategy-based-on-a-customer monthly 0.5 2026-11-01 https://www.marciemerriman.com/cultural-undercurrents/when-ai-is-the-headline-you-have monthly 0.5 2026-11-01 https://images.squarespace-cdn.com/content/v1/69cadc92d94f1c407a591df6/4db15c40-b3d3-419e-af26-65ef56ea3601/a3e2575e-e54e-4e55-9f4e-2d1ba98f82df_3268x1816.webp Cultural Undercurrents - When AI Is the Headline, You Have a Problem Source: EY Global Generation Report, 2025 https://images.squarespace-cdn.com/content/v1/69cadc92d94f1c407a591df6/90e5342d-bcbf-41de-9d05-3943d136cc5b/ce5ddf6b-7fc0-452e-9eb0-f24888c971f0_1430x954.webp Cultural Undercurrents - 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