The World Your Business Was Built for No Longer Exists
Helping businesses understand how people have changed, what they want now, and what to do next.
I’m obsessed with uncovering the human truths buried beneath assumptions.
Many businesses make decisions today based on who their customers and employees used to be.
They act on data that doesn’t fully show how radically human needs have changed or where expectations will go next. It becomes a game of survival that is increasingly difficult to win.
For more than 30 years, I’ve helped leaders gain an intimate understanding of people, question what they think they know, and turn perspective into competitive advantage.
I’m a cultural anthropologist specializing in customer and workforce strategy.
Through Ethos Innovation, I work with CEOs and leadership teams to help them understand how people are changing, build relevance, and uncover opportunities for growth.
The businesses that see today’s human realities do not just compete better. They redefine the game.
If you want to see what I am seeing, I write about the human truths and market realities reshaping business in my Substack publication, Cultural Undercurrents. Find me there and on LinkedIn.
Trusted by
Marcie helped us build for the guest of the future by sharing insights others missed.
Marcie's presentation helped us see that we were digitizing for where we are now, rather than where we need to go in the future.
Fortune Global 20
Marcie is a true visionary, strategic and futuristic, always looking ahead. Working with her is not only inspiring, it is transformational.
Work with Me
Leaders often sense something is off long before it shows up in the data. You feel it in your customers, in your teams, and in the questions people ask.
Maybe you’re feeling it in the demographic shifts rewriting who is buying from you and why. Or maybe you’re leading a workforce that spans four generations and feels increasingly hard to mobilize. Perhaps, it is just the realization that the pace will never slow down, and your next phase of growth requires a new level of understanding.
I help leaders decode those faint signals and translate them into clear strategy, sustainable growth, and whatever comes next. If you are curious about what is shifting, or ready to do something about it, let’s talk.