Why It’s Time to Embrace The Multigenerational Mindset
What Leaders Miss When They Stop At The Generational Label
The Gen Z Story and What the Headlines Get Wrong
Decades of research on the story headlines miss.
Is Your Strategy Based on a Customer That Doesn't Exist?
Pew just released a major study on working parents. Most business leaders will read it as a workplace story. They should read it as a customer story. And an employee story. And a wake-up call.
Don’t take the bait of yet another article pushing Gen Z down the victim hole.
How Gen Z can take control and own the job market: Stop swiping, start courting, and step away from the doom scroll. In response to the recent The New York Times opinion piece on Gen Z and jobs.
The Billion-Dollar Blind Spot: Why AI-Driven Efficiency Is Losing Gen Z Customers
Two very different audiences, one shared generational shift.