How Gen Z Is Reshaping Societal Norms Across the Globe

Led and authored by Marcie Merriman as EY Managing Director, this international study draws on research with 5,000 members of Gen Z across China, Germany, Japan, Mexico and the United States. It identifies five distinct segments within the generation and explores how Gen Z’s attitudes toward authenticity, independence, trust and the future vary across countries. The findings offer an early view into how Gen Z will reshape expectations of businesses, employers and society.