How Will Success Be Defined in the Future?

Led by Marcie Merriman as EY Managing Director, this research explores how Gen Z is redefining success around purpose, relationships, emotional well-being and financial stability. It examines what these changing priorities mean for the future of work and for organizations seeking to earn this generation’s trust.

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EY 2023 Gen Z Segmentation Research

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How Gen Z Is Reshaping Societal Norms Across the Globe