The First Global Generation: Adulthood Reimagined for a Changing World.

Marcie Merriman partnered with Zak Dychtwald, on behalf of EY, to lead one of the most ambitious global youth studies ever. Grounded in 10,000+ surveys, and decades of research in the field, through this study we offer a window into the values, mindsets, and life trajectories of today’s 18–34-year-olds in the U.S., China, India, Germany, Brazil, Japan, Saudi Arabia, South Korea, South Africa, and Sweden.

Co-authored by Marcie Merriman, EY Managing Director in partnership with Microsoft, this global study of more than 5,000 Gen Z respondents across 15 countries explores how young people use, understand and feel about AI. It identifies critical gaps in AI literacy and examines what businesses, educators and policymakers must do to prepare Gen Z for an AI-powered future.nging long-standing norms, this generation isn’t waiting for change. They’re driving it.

How is Gen Z driving shifts in how we all iive, work and play?

Led by Marcie Merriman, the 2024 EY Live Work Play Study draws on a survey of more than 3,000 Gen Z respondents across the United States. It explores how the generation is reshaping expectations around loyalty, transparency, financial security, work and consumption.

Part of EY's ongoing research series, this longitudinal study tracks how Gen Z thinks, feels, and behaves — and how that has changed over time. Led by Marcie Merriman, the research draws on a representative study of more than 1,500 Gen Z respondents across the United States. It explores the generation’s growing financial concerns, changing definitions of success, desire for authentic belonging and struggles with anxiety, revealing five distinct segments and what their evolving priorities mean for business.

Led by Marcie Merriman on behalf of EY, this research explores how Gen Z is redefining success around purpose, relationships, emotional well-being and financial stability. It examines what these changing priorities mean for the future of work and for organizations seeking to earn this generation’s trust.

Led and authored by Marcie Merriman as EY Managing Director, this international study draws on research with 5,000 members of Gen Z across China, Germany, Japan, Mexico and the United States. It identifies five distinct segments within the generation and explores how Gen Z’s attitudes toward authenticity, independence, trust and the future vary across countries. The findings offer an early view into how Gen Z will reshape expectations of businesses, employers and society.